Our Story

My first proper taste of the digital world came through a computer rental business, where I taught myself to code, built my first commercial website and watched a visitor counter tick upward for the first time. It sounds modest now, but at the time it felt like proof that you could build something real and put it in front of people anywhere in the world. I was hooked.

From there I spent time working across industries, from circuit board machinery to the early days of digital brand building, and built relationships with the companies that were shaping what the internet was becoming: Lycos, Yahoo and, eventually, Google. I watched SEO go from a curiosity to a discipline, saw data go from an afterthought to the thing every board room wanted to talk about, and worked through every major shift in between.

Through all of it, one thing stayed constant. Technology only matters if it serves a purpose. The tools, the platforms, the frameworks, and now the wave of AI sitting on top of all of it: none of it is inherently valuable. What matters is whether it solves the right problem for the right business, and whether the foundations underneath it are solid enough to make it last.

That is what led me to start D1gitise. Not a collection of services, but a way of working: start with the problem, understand it properly, then find the right solution. I have spent the last two and a half decades inside marketing and technology teams at consumer brands, financial services businesses and B2B companies, and the pattern I keep seeing is the same. The strategy is usually sound. The gap is in the infrastructure underneath it: the tracking, the data, the tooling, the measurement, the things that turn good intentions into results you can actually stand behind in a board room.

That is the gap I fill. If you are trying to work out what is holding your marketing back, I would be glad to talk.

Rick Duncan | Managing Director

If you think there might be a fit, the easiest first step is a 30-minute call. No pitch, no deck. Just an honest conversation about what you are trying to fix and whether I am the right person to help.

Book a call, drop me an email or pick up the phone. Whatever works best for you.