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Twenty minutes. No pitch. An honest read.

Bring me whatever isn’t working: reporting you don’t trust, tracking that’s drifted, a stack nobody can explain, or just a nagging feeling that the numbers aren’t right. I’ll tell you which of it is actually costing you money, which can wait, and whether there’s anything here worth paying anyone to fix. Sometimes the answer is no.

You’re not paying for the twenty minutes. You’re paying for knowing where to look. Bring the AI-generated plan too, if you’ve got one. Half of what I do now is telling people which parts of it are right.

For marketing, technology and leadership teams who already have the spend, the team and the stack, are shipping faster than ever, and have a growing suspicion nobody senior has checked the foundations underneath.

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