A D1gitise service
Fractional Marketing Director
Plenty of people doing the work. Nobody holding the whole plan.
Every supplier reports a good month. You still can't see what's working.
It usually looks like this. The agency reports on the channels it runs. The developer closes the tickets that get raised. The internal team runs the campaigns. Each of them is doing what they were asked to do.
What nobody is doing is checking whether it all adds up to the plan, whether the numbers everyone quotes come from the same place, or whether the job that got pushed back three months ago is now the reason something else doesn’t work.
That’s a senior job and it never stops. Most businesses this size can’t justify a full-time hire for it, so it usually doesn’t get done at all.
Inside your team, in the room where it gets decided
I work as part of your team. That means being in the meetings where decisions get made, and hearing about problems while they can still be fixed cheaply. In practice, a month looks something like this.
Holding the plan
One plan that the agencies, the developers and the internal team all work to. When something changes, it changes in one place and everyone hears it from the same person.
Holding the suppliers
I check what your agencies and developers delivered against what they said they would. I’ve done their jobs myself, so nobody in the chain can tell me something can’t be done when it can.
Holding the numbers
The reporting the board sees is the reporting the team works from. One set of numbers, and one agreed meaning for each of them.
Building where it's needed
Where something needs fixing, I fix it myself. Tracking, tags, data flows, automations. It doesn’t sit in someone else’s queue waiting for a brief.
Six month minimum, because that’s roughly how long it takes for the difference to show up in a board pack as well as in conversation.
Where this comes from
Most of the last six years has been this work, whatever it was called at the time.
At Ethical Angel I rebuilt the lead generation engine behind a new B2B service. Pipeline went from £192k to £1.3m in six months, growth of 577%. Read the Ethical Angel case study →
At Qbtech a one hour consent fix turned into two years as part of the team. A day a month in their office, the weekly meetings, and the person people came to when anything technical got stuck. Read the Qbtech case study →
At Worth Legal and DPF Experts it meant being the one senior person accountable across teams and suppliers who had each been working to their own version of the plan.
Before D1gitise I did the same job from the inside, as Head of Digital at Castle Trust Bank, Head of Online at Discount Supplements and Online Marketing Manager at Glasses Direct.
What clients actually say
Head Of Marketing - Glasses Direct
What it costs
Fixed monthly fee. No day rate. No markup on anyone else’s time.
The fee depends on how much of my time the business needs. We agree it at the start and it stays fixed for the six months.
We also agree what the six months is for before we begin, so there’s a clear outcome to judge it against.
Not sure if this is the right kind of help? Book a Free Chat and I’ll tell you in about twenty minutes.
Who this suits
- Businesses working with two or more external suppliers
- A marketing team of one to five who are good but short of senior support
- Leadership getting different answers depending on who they ask
- Real money going into digital with no senior person owning the whole picture
Who it doesn't
- Businesses wanting someone to run campaigns day to day
- Anyone looking for a monthly report and nobody in the room
- Businesses with one specific technical fix to make, which is a build and not a director
Frequently Asked Questions
Do you replace our existing team or agencies?
No. I work alongside them. Most businesses at this stage have good people held back by gaps in measurement, tooling or accountability that nobody inside has had time to fix. My job is to close those gaps and make the people around me more effective. A good engagement leaves the business stronger when I step back.
How is this different from hiring a consultant?
A consultant advises and leaves. I’m accountable for whether it works. That means being in the decisions, holding the suppliers to the plan, and building what needs building myself.
What happens at the end of six months?
Either it’s done its job and we stop, or it carries on month to month. Nothing renews automatically. If the business is ready to hire the role permanently, I’ll tell you and help you recruit for it.
Can we start smaller?
Start with a Free Chat. Twenty minutes, no cost, and if what you need is a specific fix and not a senior person on the team, I’ll say so.
Twenty minutes, no pitch
Tell me what’s going on and I’ll give you an honest read on whether this is the right help, or whether something smaller would do.